From Juliana Taiwo-Obalonye, AbujaFactors such as unemployment, insecurity, a weak economy, and poor governance would influence how majority of Nigerians in rural areas cast ballots in the 2023 presidential election.According to Nextier, a policy think-tank, a study of results obtained from recent opinion polls conducted among registered voters in rural communities across the country showed that eight out of 10 respondents (83.16 percent) insist on not changing their minds before the polls.The survey entailed a face-to-face poll of registered voters in rural communities in 12 states. It defined rural communities as local government areas without tertiary educational institutions.The researchers intentionally excluded state capitals and other urban areas, which other recent surveys had concentrated on.The survey team conducted the polls in two states in each of the six geopolitical zones, targeting one Peoples Democratic Party (PDP)-controlled state and one All Progressives Congress (APC)-controlled state, in each geopolitical region.The APC and PDP are the major political parties with vast membership and ‘structures’ across all geopolitical zones.Nigeria has six geopolitical zones: North Central, North East, North West, South South, South East, and South West.To further bolster objectivity, the survey excluded the home states of the leading presidential and vice presidential candidates of the major parties.According to the survey results released over the weekend, Nextier used a sample size of 2,000 respondents. The states in the survey included Nasarawa (APC), Benue (PDP), Gombe (APC), Bauchi (PDP), Kebbi (APC), Sokoto (PDP), Cross River (APC), Edo (PDP), Imo (APC), Abia (PDP), Ogun (APC), and Oyo (PDP).Survey respondents stated that radio, social media, and family/friends are the main channels through which they get information on the presidential candidates, and make their choices.Eight out of ten respondents “are definite that nothing will make them change their minds and vote for another candidate” with just about three months until the presidential elections, which is telling.The survey generated a margin of error of 2.2 percent at a 95 percent confidence interval. The survey sample population was representative of age and gender demographics in the states, as backed up by the graphics released alongside the report.It further emphasised that all survey respondents are registered to vote in the 2023 elections.“The poll yielded key insights into voter preferences and the key issues that could shape the 2023 presidential election.“76.2 percent of survey respondents stated that Nigeria is moving in the wrong direction.“Survey respondents stated that insecurity, bad governance, unemployment, and a weak economy are the most important issue in Nigeria today they want someone to solve”, a summary of the report explained.It was further gleaned from the survey that: “Among survey respondents in rural communities in 12 Nigerian states, Atiku Abubakar and Bola Tinubu are preferred by respondents with no educational attainments or people who chose not to disclose their educational status.”Overall, polling on voting intention showed Peter Obi leading with 40.37 percent of the survey respondents with Atiku Abubakar at 26.7 percent while Bola Tinubu is at 20.47 percent.The regional view provides a clearer definition of survey respondents’ voting preferences. Atiku led in North West with 59.8 percent and in the North East with 50.3 percent, with Bola Tinubu as second in those regions with 25.4 percent and 27.2 percent, respectively.Peter Obi led in the North Central with 59.8 percent, South South with 67.3 percent and South East with 94 percent.The South West is the most contested region, with Tinubu leading with 37.4 percent and Peter Obi in second place with 24 percent. About 19.8 percent of the surveyed voters in the region are still undecided on their preferred candidate.Also, on the “net favourability” index, Atiku was at +17.3 percent; and followed at 4.98 percent.Obi o garnered +30 percent, while Rabiu Kwankwaso of the New Nigeria Peoples Party (NNPP) had the least net favourability among the four leading candidates at -8.70 percent.