Thursday, July 7, 2022

Shoppers told ‘get used to paying more for your food’ by Heinz

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bottles of Heinz Tomato ketchup in a store. (Photo by: Education Images/Universal Images Group via Getty Images)
We need to get used to higher food prices, apparently (Picture: Getty)

Shoppers are warned to expect higher food prices amid fears that a shortage of essential items will only get worse.

Kraft Heinz chief Miguel Patricio said his company, famous for tomato ketchup and baked beans, are ‘raising prices, where necessary, around the world’.

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Mr Patricio blamed it on the ongoing lack of HGV drivers in the UK, as well as labour shortages and bigger logistics costs in the US.

He said consumers should get used to paying more for their food owing to the world’s rising population and a lack of land to grow produce.

But he also said firms would have to take on the cost rises.

He told the BBC: ‘I think it’s up to us and to the industry and to the other companies to try to minimise these price increases.’

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Mr Patricio said it was also because inflation is ‘across the board’ unlike in previous years.

His warning comes as more Brits say they’ve been struggling to get a hold of essential food.

LONDON, ENGLAND - OCTOBER 10: Empty shelves at a Tesco superstore on October 10, 2021 in London, United Kingdom. The UK is facing supply chain disruptions. (Photo by Hollie Adams/Getty Images)
Empty shelves at a Tesco superstore in London (Picture: Getty)
Mandatory Credit: Photo by Amer Ghazzal/REX (12531609c) Half empty shelves of ready meals at a Tesco branch in Wimbledon. The Government and food retailers have warned that shortages dood and fuel could continue until Christmas due to labour shortages following Brexit. Shortage of food supplies, Wimbledon, London, UK - 10 Oct 2021
Food retailers have warned shortages could continue until Christmas (Picture: Rex)

Around one in six say they couldn’t find vital products over the last two weeks, while as much as a quarter are having difficulties getting non-essential food items, according to the Office for National Statistics.

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Gaps in supermarket shelves have become a common sight across the country in a ‘perfect storm’ of factors, compounded by Brexit and the pandemic.

There were long queues of people outside the Costco store in Manchester on Sunday morning, with dozens of people taking advantage of the wholesaler’s offers – particularly on toilet roll.

A poll by the Grocer magazine found two thirds of people are worried about potential shortages over Christmas.

The usual festive rush is expected to start weeks, if not months, earlier as a result with shoppers being urged to buy early to avoid disappointment.

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